Unless the format of this website is changed from the back office, advertising doesn't seem to work. How did the multiple advertisers get on the menu bar? That is a good question. I think SN could pay Brian Moon a one lump sum just to re-work the site to provide user friendly methods of adding an advertisment. It is real easy from the back office. I can do it on my site very easy.
Maybe nobody is answer this question b/c they just don't know. I talked to John and he explained to me that Brian Moon is the ultimate person to change the site. The BOD would have to agree for that change in my opinion.